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Let’s take a step back to the principals of credit management and its role in business. We often misconstrue the role of the credit department, diminishing it to simply collecting money when it is due. Somewhat correct, however, the team is also there to support and work with the sales department as they move along their sales cycle. The credit team will determine:

• If the prospective customers are who they say they are
• If they have the capacity to pay
• Whether there is previous bad payment history
• If the directors have any adverse information against them
• and so much more…

The credit team will (should) be consulted along the way, but this component can often drag out the sales process which leads to longer sales cycles and, potentially, leaves the prospective customer looking elsewhere – no business would appreciate that!

So, let’s imagine this scenario:

Your company’s sales manager is about to finalise a large deal that includes an ongoing supply contract over a 24-month period. Before signing off on the contract, the sales manager ensures the potential client completes the company’s credit application.

After submitting the application (including all terms and conditions, guarantees and any special requirements) the sales manager waits for the response from the credit department. Instead, however, of needing to wait for the credit department to manually check all details, request and review a credit check then process this internally, the online form has already done all this! Within a minute, the credit team receives the confirmation that this business is in good financial health. The sales manager completes the sale with barely anytime to finish their coffee.

So why use an online credit application?

1. Instantaneous data checking of the correct legal entity
2. Fewer hours spent manually processing for the credit team
3. Timely response rates for the credit and sales team
4. Electronic storage
5. Professionally built to look seamless with existing branding

An online credit application could give your business the edge it needs!

Find out more here!